A Shift in Perspective: Focusing on Real-World Impact

Six months ago, I joined a startup and stepped away from the world of Encoded Insight. However, I haven’t stopped thinking about what I learned in the early phases of shaping my own business.

I have been periodically delving into the concepts surrounding the intersection of software and business but through a different lens. I realized that I was attempting to describe my entire thought process, which led me to operate at a deeply technical level, a tendency I have as an engineer.

But instead, my focus needs to be on what impact my thought process has on the world. Why does this intersection of skills I have accumulated actually matter to anyone? How can I help in a tangible way?

A concept that has always fascinated me is that of an Owner's Rep. I was first introduced to this role by a friend who worked as one in the data center construction industry. It seemed similar to what I had been doing within the software organizations I worked for – an intersection of practical, real-world experience and a business's allocation of investment into technology.

The framing is close but doesn’t quite capture the full essence of what I envision Encoded Insight to be. So, I naturally went to ChatGPT for some inspiration. I had a wild thought and asked it how Jack Sparrow would describe my business. The result was hilariously on point. 

“Ahoy matey! When it comes to custom software development, there be no need to set sail alone. Ye can have a trusted translator by yer side - one who’ll speak the language of business and engineering with equal fluency. With an owner’s rep by yer side, ye can navigate the rough waters of software development with ease, and bring yer business vision to life with the wind in yer sails!”

I’m not planning on talking like a pirate from here on out but I am going to be exploring what it means to have an impact on the world. How does my unique experience tangibly affect those that I work with? Why would someone want me on their voyage with them?

If this has made you think of anyone you know, or someone who has helped you with the process of allocating investment into technology, please reach out. I would love to hear about it! 🙏

You can find me on Twitter or at logan@encodedinsight.com